VP of Brand &
Creative
Jon Aragón is a passionate advocate. creative director. storyteller. Colombian immigrant.
Vice President at Pinkston
Award Winning by ADDY®
Award Winning
by ADDY®
Jon Aragón is an award-winning Creative Director and Vice President of Brand & Creative at Pinkston, recognized by the ADDY® American Advertising Awards. He has partnered with global brands such as Google, Sony Music, Jeep, and World Relief to translate vision into strategy, brand, and campaigns that drive growth with clarity, creativity, and conviction.
With more than 10 years of experience and a storyteller at heart, his work spans mission-driven organizations, corporate, nonprofit, government, advocacy, music, fashion, e-commerce, publishing, automotive, and blockchain delivering brand transformations, digital innovation, and market expansion strategies.
Clients
Awards
Executive & Strategic Leadership
- Strategic Planning & Board Leadership
- Organizational Growth & Market Expansion
- Cross-Cultural Communication (English/Spanish)
Creative & Technical Expertise
- Brand Strategy & Creative Direction
- UX/UI & Digital Experiences
- Video Production & Storytelling
- Emerging Tech & AI Integration
- Marketing, Analytics & Data Insights
Brand & Creative
Stories and brand strategy that connect, resonate, and endure.
Shaped by Story
Jon’s deeper calling is rooted in the sacred practice of formation, belonging, and the slow work of healing. A proud son of Colombian immigrants who are pastors, theologians, and scholars, his life is shaped by diasporic memory, sacred wounds, and a commitment to justice.
His interwoven story forms the ground of his calling. Drawing from a deep well of heritage and spiritual legacy, Jon weaves together theological reflection, creative conviction, and the practice of story work to engage issues of justice, formation, and spiritual wholeness. Anchored in faith and shaped by lament, Jon walks with individuals and communities through grief and identity, helping them reclaim what has been lost and live with gospel-rooted resilience in a fractured world.
Whether advising boards, mentoring leaders, discipling others, or speaking in faith spaces, Jon leads from sacred wounds with the conviction that God is writing every story with a redemptive arc, even when the subplots remain unresolved.
